More Than Just An Agent

Sometimes determining how a brand or individual differentiates herself can be a challenge, but that wasn’t the case with Judy Steinfeld. A real estate salesperson and top-producing agent with Halter Associates Realty in Woodstock, NY, Judy expertly guides her clientele in all areas of luxury real estate sale, vacation rentals, and home design services in Upstate New York and around the world.

However, Judy didn’t have a marketing or communications strategy; a recognizable, singular brand; or one primary location where potential clients could learn about all her expertise and services, read reviews, or schedule an appointment. Judy simply needed a better way to tell her story, so she retained Echo Sixty6 to expand her reach through a strategic and comprehensive promotion — online and off.

Echo Sixty6 completed an inventory of all of Judy’s websites, email addresses and social media accounts, and then helped her develop her unique brand identity, communications and social media strategies, marketing materials and comprehensive, modern website.

Our Services

On behalf of our client Judy Steinfeld and her multi-tiered business, we performed the following services:

  1. Communications Strategy

  2. Social Media Strategy and Activation

  3. Website Creation, with Copywriting, Design, Photo Procurement, Coding, SEO and Third-Party Integrations

  4. Content Development

  5. Print Marketing Materials

  6. In-House Team Training

  7. Logo Design and Illustration

  8. Brand Identity, with Taglines

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ABOVE and BEYOND

Who you work with makes a difference, and there’s a reason Judy is a Five-Star Zillow Agent and go-to expert on luxury real estate and interior design: no matter the client or the project, she goes above and beyond buying and selling.

Judy goes above and beyond for sellers, marketing her clients’ properties in the most creative, intriguing, impactful and effective ways. She goes above and beyond for buyers, leveraging her vast network and local market expertise to identify non-listed, exclusive, discounted and investment-level properties. She goes above and beyond for vacationers, providing a true luxury experience for her renters. And she goes above and beyond for remodeling, restoration and design clients, pulling together the appropriate team of professionals for each and every job.

So, in our effort to develop a brand strategy that powerfully, succinctly and singularly expressed what Judy delivers for all her clients, we almost came upon Above and Beyond by accident. Simply, it personifies her perfectly.

Learn More

For more information, graphic illustrations and a client testimonial, visit our Case Study.