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content strategy

The Top Six Tips for Improving Your Content Marketing Strategy

The Top Six Tips for Improving Your Content Marketing Strategy

We’re all sick of traditional ads. We’ve been inundated for years, on TV, on the radio, on billboards, in newspapers and magazines and, more recently, on websites, google searches and youtube videos. Consumers spoke up en masse, without even knowing it — we stopped responding. Simply, we stopped clicking; and, when we did click, we opted out before signing up or completing an order. We got smarter, which left a gaping hole for advertisers and marketers, both online and off…

A Conversation with Adam Clement, Creative Content Manager, AP Content Services