Jen Dragon is the artist-turned-curator who directs Cross Contemporary Art, a fine-arts organization currently operating in tandem with 11 Jane St., an installation and performance arts center in Saugerties, NY. A well-known figure in the fine art world, Jen has been teaching, curating and promoting art in the Hudson Valley since 1984, and in the last five years she has curated more than 58 exhibitions, exhibited nearly 90 fine artists, presented three Saugerties sculpture festivals, and installed 945+ artworks.
In this edition of our exclusive interview series, Get Loud!, we speak with Jen about the current state of the fine art market, the lessons she’s learned in her years in the industry, and what it means to be a female business owner in today’s still-male-dominated society. She also outlines how she uses marketing and social media to expand her reach, and that of the artists she represents.
Welcome to the Echo Sixty6 exclusive interview series, Get Loud!, featuring incredible professionals based in the Hudson Valley, known for their distinctive work — and their use of social media and digital marketing to spread the word and enhance their brand.
In our inaugural edition, we interview Chef Ric Orlando, a pioneer of the world-famous Hudson Valley farm-to-table movement. A renowned cook, restauranteur, writer and philanthropist with a rock-and-roll pedigree, showman’s personality and proven dedication to the people, places and products of the Hudson Valley, Chef Orlando has become a leading culinary spokesman and top draw for events, fundraisers and festivals locally and abroad.
Sometimes determining how a brand or individual differentiates herself can be challenging, but that wasn’t the case with Judy Steinfeld. A real estate salesperson and top-producing agent with Halter Associates Realty in Woodstock, NY, Judy expertly guides her clientele in all areas of luxury real estate, vacation rentals, and home design services in Upstate New York and around the world. Judy simply needed a better way to tell her story, so she retained Echo Sixty6.
We’re all sick of traditional ads. We’ve been inundated for years, on TV, on the radio, on billboards, in newspapers and magazines and, more recently, on websites, google searches and youtube videos. Consumers spoke up en masse, without even knowing it — we stopped responding. Simply, we stopped clicking; and, when we did click, we opted out before signing up or completing an order. We got smarter, which left a gaping hole for advertisers and marketers, both online and off…
A Conversation with Adam Clement, Creative Content Manager, AP Content Services
Samantha Chang, founder, owner and operator of EVOLUTION, retained Echo Sixty6 to strategize, design and produce an eCommerce-activated website that would encompass her multifaceted goal of serving as a modern one-stop shop for retail stores, as well as independent fashion brands. Echo Sixty6 worked with Samantha to fine tune her business strategy and create her website and mix of online business offerings.
When There Were Birds (2019) is an installation of ten ceiling hung sculptures constructed from grapevine and horse hair currently showing at 11 Jane St. Installation Art & Performance Space, in Saugerties, NY