What Exactly Is In-Bound Marketing?

What Exactly Is In-Bound Marketing?

Inbound marketing is the process of attracting the attention of qualified prospects, converting them into leads, turning them into customers and delighting them into becoming brand advocates. It’s the promotion of a company through blogs and social media marketing, podcasts and video, newsletters and whitepapers, SEO, and other forms of content marketing strategically positioned to attract fans and customers through the different stages of the purchase funnel.