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ABOVE and BEYOND.

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ABOVE and BEYOND.

 

Client: Judy Steinfeld

More Than Just an Agent.

Sometimes determining how a brand or individual differentiates herself can be challenging, but that wasn’t the case with Judy Steinfeld. A real estate salesperson and top-producing agent with Halter Associates Realty in Woodstock, NY, Judy expertly guides her clientele in all areas of luxury real estate, vacation rentals, and home design services in Upstate New York and around the world.

However, Judy didn’t have a marketing or communications strategy; a recognizable, singular brand; or one primary location where potential clients could learn about all her expertise and services, read reviews or schedule an appointment.

Judy simply needed a better way to tell her story, so she retained Echo Sixty6 to expand her reach through strategic and comprehensive promotion — online and off. Echo Sixty6 completed an inventory of all of Judy’s websites, email addresses and social media accounts, and then helped her develop her unique brand identity, communications and social media strategies, marketing materials and comprehensive, modern website.

WHO THEY ARE

Judy Steinfeld is a luxury real estate expert with more than 30 years experience guiding clients in real estate sales, interior design and vacation rentals in the Hudson Valley, New York City and internationally.

SERVICES

Brand identity, with taglines and logo design; communications, marketing and social media strategies; website development, with copywriting, design, photo procurement, coding, SEO, and third-party integrations; email marketing; direct-mail marketing; content development; and graphic design and illustration.

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Judy Steinfeld Luxury Real Estate Gallery

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Judy Steinfeld Luxury Real Estate Gallery

ABOVE and BEYOND.

Who you work with makes a difference, and there’s a reason Judy is a Five-Star Zillow Agent and go-to expert on luxury real estate and interior design: no matter the client or the project, she goes above and beyond buying and selling. In our effort to develop a brand strategy that powerfully, succinctly and singularly expressed what Judy delivers for all her luxury clients, we selected Above and Beyond (Buying and Selling) because it’s direct, it’s honest, and it personifies her perfectly.

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New Page


Photo Procurement

Photo Procurement

Logo Design

Logo Design

Corporate Identity Design / Business Card

Corporate Identity Design / Business Card

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Photo Procurement

Photo Procurement

Logo Design

Logo Design

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Echo Sixty6 Client Testimonial

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Echo Sixty6 Client Testimonial

Over the years I've been involved in a variety of real estate-related endeavors — from residential sales in Upstate New York to interior design and home remodeling to real estate investing and luxury vacation rentals — but I've never had a single, focused, all-inclusive business model or marketing strategy. That's where Echo Sixty6 came in. They helped me develop my luxury brand, as well as strategies for how to best tell my story and market all of my services. They created elegant marketing materials, both print and online, and also built a beautiful, easy-to-use website that people are raving about!— Judy Steinfeld, Real Estate Salesperson, Halter Associates Realty