Meet Your Match.
Meet Your Match.
Living Vegan Has Never Been Easier!
From learning what to cook and where to eat to what to wear and how to talk with friends and family, going and staying vegan can be overwhelming. With the right support system in place, however, it can be fun, easy and life changing. That’s where the New Leaf Vegan Mentor Program comes in.
New Leaf combines the proven effectiveness of one-on-one mentor relationships, the power of superior online matching technology and knowledge gained from a successful vegan-mentoring pilot program to help people commit to veganism.
On behalf of New Leaf, the leadership at Catskill Animal Sanctuary reached out to Echo Sixty6 to help build the New Leaf brand — by identifying its value proposition and key differentiators, leveraging but not overemphasizing the relationship with the Sanctuary; developing a brand identity, with logo design, illustration and taglines; and creating a brand-new standalone website for the program, complete with blog, e-newsletter signup, and integration with the Chronus mentoring software.
The New Leaf Vegan Mentor Program connects individuals interested in veganism with a trained mentor for one-on-one individualized support. Mentors work with mentees for as long as necessary, answering questions and sharing information and resources. To ensure the best fit for the mentors and mentees, New Leaf leverages Chronus, the premier mentoring software designed for personalized matching.
Brand identity, with taglines and logo design; and website development, with copywriting, design, illustration, photo procurement, coding, SEO, and third-party integrations.
While the New Leaf Vegan Mentor Program is just that, a mentor program, Echo Sixty6 was tasked with more than facilitating the mentor-mentee connections. The main purpose of the website is to create a hub for vegan living — undoing common misconceptions about veganism, providing helpful resources for those on the path toward vegan living, and sharing delicious, easy-to-follow seasonal recipes – so there’s always a reason to return to the site.
“I just want to thank you so much for ALL OF YOUR HARD WORK in building a site that is beautiful, meaningful, clean, modern, and easy to navigate. This is vital to getting our exciting program off and running in such a positive way. I appreciate your creativity, wordsmithing, timely communication, website wisdom, and all the many other skills you brought to this project. Much gratitude to you all!” — Elana Kirshenbaum, Adult Programs Manager, Catskill Animal Sanctuary