pavan_liqueur_mobile_gallery.jpg
pavan_liqueur_mobile_gallery.jpg

Pavan Banner


Escape to the Mediterranean.

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Pavan Banner


Escape to the Mediterranean.

 

Client: Pavan Liqueur

Escape amidst the vibrant colors and flavors of the Western Mediterranean.

Named after the 16th-century Dance of the Peacock, Pavan celebrates the South of France, with fine Muscat grapes and orange blossoms comprising the heart of this delicate and complex liqueur. 

Echo Sixty6 developed Pavan’s social media launch strategy and collaborated with the brand’s digital and PR agencies to develop the editorial calendar, create custom content for blog posts and social media, and promote Pavan events. We also supervised the company’s bi-annual Jetset Sweepstakes, with a grand prize trip for two to the South of France.

WHO THEY ARE

Made of petite Muscat grapes from the South of France, Pavan is an elegant liqueur with an unimstakable aroma captured in an eye-catching iridescent bottle.

SERVICES

Social media strategy, activation and management; editorial calendar; content development; photo procurement; graphic design; and sweepstakes managemet.

Pavan Liqueur Pinterest Sweepstakes Board

Pavan Liqueur Pinterest Sweepstakes Board

Pavan Gallery


Pavan Liqueur Gallery

Pavan Gallery


Pavan Liqueur Gallery

More Than Social Media Management

We love our jobs!… Prior to producing brand-centric content and managing day-to-day social media activities for this liqueur brand, our team was charged with implementing a new social media strategy that truly spoke to the essence of the product, and the feelings induced by imbibing it. We were asked to source iconic fashion images from the 1950s and 1960s that illustrate the elegance and beauty of Pavan and the mystique of a Mediterranean lifestyle. This image library was leveraged for the Pavan website and marketing materials, as well as for a variety of promotions and events including the gallery exhibit on board the Pavan mobile bus tour at Art Basel!

Pavan Gallery 2


Pavan Liqueur

Pavan Gallery 2


Pavan Liqueur

Photo Procurement

Photo Procurement

Packing list for a Mediterranean escape:  Bikini - √ Sunhat - √ Beach towel - √ Pavan - √√√!

Packing list for a Mediterranean escape:
Bikini - √
Sunhat - √
Beach towel - √
Pavan - √√√!

Pavan Liqueur
Sample Blog Posts

Sample Blog Posts

Pavan Liqueur JETSET SWEEPSTAKES

Pavan Liqueur JETSET SWEEPSTAKES