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The Voice of Real Estate in Ulster County.

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The Voice of Real Estate in Ulster County.

 

Client: Ulster County Board of REALTORS®

The New Standard.

The real estate industry is always in flux, and in New York regulatory requirements of county boards of REALTORS® are regularly handed down by the National Association of REALTORS® and New York State Association of REALTORS® (NYSAR). Not to mention, local boards are responsible for promoting homeownership, real estate investing and community service in their counties, as well as enabling member REALTORS® to conduct business to the advantage and protection of consumers and members.

With this great responsibility comes great opportunity. The Ulster County Board of REALTORS® retained Echo Sixty6 to strategize and implement a brand refresh with new logo and taglines, as well as develop a new, modern, user-friendly and compliant website. In the process, Echo Sixty6 created a new standard for county boards of REALTORS® nationwide.

WHO THEY ARE:

A member organization of the National Association of REALTORS® (NAR), the Ulster County Board of REALTORS® is comprised of residential and commercial REALTORS® who subscribe to a strict Code of Ethics and Standards of Practice.

SERVICES:

Brand identity, with tagline and logo; and website creation, with copywriting, design, illustration, photo procurement, coding, SEO, and third-party integrations.

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Discover Ulster County

The new Ulster County Board of REALTOR® website does more than establish compliance with all national and state guidelines, it serves as Ulster County’s go-to source for everything real estate. So, what makes UCBR’s site so different from other county board websites? In addition to its sleek, modern design, seamless user experience, strategic, search engine-optimized copywriting and curated photography, the new UCBR site includes a one-of-a-kind, illustrated ‘town search’ feature, with an interactive county map, town-specific photography, and detailed descriptions of each town’s main attractions, real estate market, geography and history.

Discover Woodstock NY

DID YOU KNOW?

The Woodstock Music & Art Fair was not held in Woodstock, NY; rather, it took place in Bethel, NY, 43 miles southwest of the Town that bears the festival’s name. The concept was to celebrate the 1960s social movements and raise enough money to open a recording studio in Woodstock. The problem was, there was no suitable site for the event in Woodstock itself, and the Woodstock organizers were rebuffed by local residents and officials. Then, unexpectedly, Max Yasgur offered up his farm in Bethel.

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the hamptons in the mountains

Less than 90 minutes from Midtown Manhattan is Ulster County, NY, the heart of the Hudson Valley, a National Geographic top-20 travel destination dubbed by The New York Times and Business Insider as ‘the Hamptons in the mountains.’ With its 250,000 acres of untouched wilderness and 350 miles of hiking trails across the Catskill Mountains and along the Hudson River, Ulster County provides for visitors and New York City transplants what Lonely Planet describes as “a real city break, with leafy drivers, wineries and plenty of farm-to-table foodie options.”

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Discover Kingston NY

DID YOU KNOW?

During the Revolutionary War, in 1777, the same year Kingston was named New York State’s first capital city, Kingston was burned down by British troops sailing up the Hudson River from New York City. After the War, the City rebuilt, becoming an important transport hub for coal, bluestone, bricks, ice, cement and more. To commemorate Kingston’s ‘great conflagration,’ and its rebirth, the City now hosts a Revolutionary War reenactment every two years in October.

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UCBR: The Voice of Real Estate in Ulster County

ucbr quote


UCBR: The Voice of Real Estate in Ulster County